Gone are the days when adulting was linked and associated with ramen noodles, stressing over laundry piles, and the perpetual hunt for a stable 9-to-5. Today’s generation (the Zs) is rewriting this particular narrative, trading in said worries for the exhilarating challenge of building brands and businesses.

In a world where innovation and attention are currencies and social media amplifies reach, young entrepreneurs are seizing opportunities with unprecedented fervor, proving that age is no barrier to success, and the number shows.

A Generation of Go-Getters:

👩‍🏫 17% of college graduates are already running their own businesses, and a whopping 43% have plans to do the same. (Intelligent.com, 2022)

🙋‍♂️ The 18–34 age group shows nearly double the rate of entrepreneurial activity compared to older demographics. (Global Entrepreneurship Monitor, 2023)

🧕 Women and minority entrepreneurs are driving significant growth in new business creation.

Why the Surge?

This boom isn’t accidental nor artificial. Several factors have fueled this exciting trend:

👩‍💻 Significant Change in Flow of Information: The internet and social media have democratized access to information, resources, and markets. Entrepreneurs can now launch businesses with minimal overhead and barrier to entry, reaching a global audience from their own laptops.

📈 Changing Attitudes: The conventional 9-to-5 career path is (rapidly) losing its appeal. Many young people crave autonomy, flexibility, and the chance to make a meaningful impact. Entrepreneurship offers this and more.

📊 Economic Shifts: The rise of remote work have made it easier for individuals to explore side hustles and turn them into full-fledged ventures.

Foundations of Today’s Businesses

New entrepreneurs (and more established ones too!) understand that building foundations and then adapting as time goes on are keys to lasting business. In this era, two foundations stand out: branding and digitalization.

Branding

🌏 The entrepreneurial world is competitive. A strong brand helps you differentiate yourself from similar businesses. With a clear and consistent branding, you can grab attention and make a lasting impression on potential customers.

👔 Branding also allows you to convey professionalism and credibility. People are more likely to trust and do business with a brand that feels established and reliable.

🗣️ Branding is the foundation of a strong marketing strategy as well. It provides a clear message and visuals that you can use consistently across all your marketing channels.

Digitalization

👩‍💻 Digitalization is crucial for entrepreneurs because it unlocks a global marketplace and improves customer experiences. It also provides valuable data for informed decision-making and innovation.

📱 This digital edge allows entrepreneurs to build brand awareness and stay competitive in a rapidly evolving world. Simply put, going digital is essential for entrepreneurial success.

💻 The change in how information flow (as we talked above) didn’t happen yesterday, it happened gradually over decades. Because of that, young adults grew up surfing the internet. They grew up searching for information online, looking up how to do stuff on the internet, and well, connecting with their friends (while finding new ones) over the internet. Entrepreneurs have to acknowledge this and use that to their advantage.

What Can You Do?

Build consistent and well-researched branding, as in you have to brand your business according to your audience and make it consistent, so that they can immediately notice you from afar.

To add to that, make your business present in the digital space. Build a website, create a portfolio, optimize for SEO, use the popular marketplace, and take advantage of the potential for growth in social media.

We can help you do that!

Entrepreneurs like you have brilliant ideas, together, we can build off of that for you to thrive. Akirative’s expertise in web design, social media, branding, and digital marketing can be the catalyst that transforms your vision into reality.

Keywords: young entrepreneurs, entrepreneurship, digital transformation, website design, social media marketing, business, branding, tiktok, reels, creative agency